The butterfly effect

The butterfly effect, a multiplier of values that represents change, means that a small action can lead to multiple positive impacts that are greater than one might think.

 
« We award this prize to Alcoa Foundation because this organization has made a significant difference in the deployment of our PROAction sustainable development support program as a main partner since 2017! This important collaboration gives wings to the SADC to support many businesses and organizations in taking action in sustainable development », mentions Ophélie Couspeyre, president of the SADC. Indeed, nearly 60 businesses, organizations, and municipalities have been supported in sustainable development by the SADC since 2017. Whether as part of an integrated approach to sustainable development or to obtain tailored services in energy efficiency or eco-responsibility, the supported managers implement sustainable development practices that promote positive social and economic outcomes while contributing to the fight against climate change. 

Designed by the company Lumifab from Bécancour, the trophy represents a butterfly taking flight and is made from material waste. This design fully aligns with the values of sustainable development and circular economy aimed at reusing materials that would otherwise have been sent to landfill.

 
The Butterfly Effect prize will henceforth be awarded every year by the SADC of Nicolet-Bécancour! 

In the photo, from left to right: Steve Brunelle, general director of SADC of Nicolet-Bécancour, Irina Gato, Communication Advisor ABI and representative of Alcoa Foundation, Ophélie Couspeyre, president of SADC of Nicolet-Bécancour, and Carolyne Aubin, sustainable development advisor at the SADC.